The first 4-color press was introduced into Gavin’s company, but he failed to be the master of the machine this time for he was actually the youngest master despite his outstanding talent in printing.
Gavin works for printing. And in 2003, the reason why he resigned from the first company is also printing. Although he was so loath to part with all his machines and colleagues, he held the belief that the only way to pay back his devotion to printing was to keep up with the printing technology.
After his resignation from the first company, Gavin accepted the offer from another company that was equipped with the same 4-color printing machine.
However, the second company was weak in streamlining its manufacturing. Gavin took the challenge to regulate everything—from controlling ink usage to reducing paper waste. By taking such measures, the company was able to build its reputation among competitors.
In 2007, Gavin decided to establish his own factory and Kinghorn was therefore founded. All Kinghorn had back in the day was 1 single-color printing machine, and at that time, the 4-color press was getting popular.
By virtue of Gavin’s high reputation in the industry which had been gained over the past decade, Kinghorn survived by fulfilling orders that were outsourced to Kinghorn by its competitors.
With a stable source of orders outsourced to Kinghorn, the company managed to handle them most efficiently, and gradually Kinghorn grew into a small company with its own staff.
At that time, the whole market was experiencing depression and our enterprise was developing slowly.
In 2009, we opened an account on our first network platform, Alibaba.
With an effective marketing channel at our disposal, we gained our own clients for the first time. The total number of staff was increased to 13 and Kinghorn was stepping toward its own history with stable growth.